So happy to be partnering up with Fitted on a project. I really look up to the team at Fitted for the brand that they have built. And the way it incorporates Hawaiian Culture. My partner at Olde Ivory, Lyle, and I are always thinking of ways to incorporate Hawaii into our brand and we have a couple rules: 1. dont knowingly copy another brands idea. 2. dont over think it. keep it simple, stupid!
Our collaboration with Fitted drops today and is a tribute to our noisy neighbors, the Myna Bird. Check it out HERE and pick it up at Fitted Hawaii today!